Design, a key element in any email campaign! Email is a dynamic medium and you must think about your recipient; every email browser is set up by an individual; every PC is configured differently. The first rule most marketers must learn is email is not like printed material. Rigid layouts and specific font selection is not in your best interest or sometimes even an option. If you must use HTML and rich media no one knows more about it than the List Media® design team.
Know your customer to much graphics can impede delivery as well as readership. Give your subscriber value and information, and they will eagerly receive your email. Continuity and content are the difference between success and failure. Finally Listen to customer feedback.
List Media's design team offers custom layouts for full service clients, to maintain continuity, form, and flexibility. For some recent examples visit our Admail creative page.